This artwork is from Les Maitres de L’Affiche series; miniature versions of outstanding stone lithograph artworks of the most important advertising posters by the finest artists.
Cheret’s poster for the Casino d’Enghien, for a Charity Ball to benefit the victims of a volcanic eruption at Fort-de-France on September 21st, 1890. A fanciful design showing a brightly clad child, beckoning us to follow her, as she, her mother, and her friends bound happily along on toy horses against a backdrop of exploding fireworks in the night sky.
“The achievement of Cheret was to create a world of explosive happiness, and to paste it on the walls of Paris. As a painter he will be remembered for what Huysmans calls his ‘spirit of nervous gaiety’, as a lithographer for his superb technique, and as a poster artist for being the ancestor of all modern advertising.” (Abdy p.36)
While printed by Chaix company, the printer is not shown in this poster as well as in the Maitre de l’Affiche #129 due to the time restriction between the eruption and the charity event.
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