Die Alte Stadt | Maitre de L’Affiche: Plate #68

This artwork is from Les Maitres de L’Affiche series; miniature versions of outstanding stone lithograph artworks of the most important advertising posters by the finest artists.

“While the poster flourished in France, Germany was still ignorant of it’s elementary rules; advertisements were only dreary enlargements of art-school productions, resolutely historical, in the purest style of Bavarian renaissance…The first poster worthy of the name did not appear until1896 for an exposition in Dresden: Die Alte Stadt by Otto Fischer. For the first time the design is graphic, the colours vivid, the lettering skillfully distributed. This vision of a woman in regional costume in the foreground, with the old town in the background, broke completely with the usual allegories” (Weill p.95)