French Art Nouveau Vintage Bicycle Poster ‘Cycles | Georges Richard’, 1890s

This is a French Belle Epoque period advertising poster for Georges Richard bicycles. The exquisitely made lithograph features a happy, dapperly dressed family riding bicycles down a winding road in a picturesque country scene. Below this detailed and lifelike image is bold yellow block typography reading “Cycles Georges Richard”, and below that again, red and black typography reading “Le Trèfle à Quatre Feuilles, Usines & Bureaux à Albert (Somme).” The use of realistic details and bright colors in the image, coupled with bold typography creates a classically Belle Epoque period advertising poster.

This lithograph was printed by Imp G. Chevalier 179 dis Quai de Valmy, Paris 1890s.