French Vintage Facial Powder Poster ‘The Diaphane’ by Cheret, 1890
In this Belle Epoque Poster, Sarah Bernhardt is seen here endorsing a facial powder similar to make-up.
At the time, make-up was typically not mainstream. But Bernhardt was a smart business-women, and helped bring this product to the general population. Bernhardt can be seen here wearing a red dress, a white boa, and long black gloves.
The Artist for this Vintage Poster just so happens to be the father of La Belle Epoque, Jules Cheret. In 1899, Cheret received the French Legion of Honor for popularizing the French Advertising Poster.
The subtext on the bottom reads: ‘The most fashionable, delicate & hearing, invisible powder’.
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