French Vintage Tire Poster ‘Ce Michelin est Indéchirable’ by Fraikin, 1908
Pictured is a savage Indian (in todays time, politically incorrect) trying to tear the tire with his teeth; to no avail.
Michelin is trying to convey the indestructible properties of their tire. The 'Michelin Man' was introduced at an exhibition in Lyon, 1894. Until 1908 however, he was not shown in their posters. In 1908, Curnonsky published a newspaper column signed Bibendum.
Bibendum (The Michelin Man) has remained the mascot of Michelin til this day. In fact, it's actually the oldest remaining Trademark.
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