Pictured is a savage Indian (in todays time, politically incorrect) trying to tear the tire with his teeth; to no avail.
Michelin is trying to convey the indestructible properties of their tire. The 'Michelin Man' was introduced at an exhibition in Lyon, 1894. Until 1908 however, he was not shown in their posters. In 1908, Curnonsky published a newspaper column signed Bibendum.
Bibendum (The Michelin Man) has remained the mascot of Michelin til this day. In fact, it's actually the oldest remaining Trademark.
If for any reason you are NOT satisfied with your purchase, please email firstname.lastname@example.org , or call +1 (212) 362-1770 within 72 hours of receipt of shipment. We will email a confirmation of return. You must then return the poster(s) within three business days of our email confirmation via insured shipment at your expense (Customer is responsible for loss or damage) to:
La Belle Epoque 71 8th Avenue, New York, NY 10014-1227
Otherwise, all sales are final. Thanks!