French Vintage Tire Poster ‘Ce Michelin est Indéchirable’ by Fraikin, 1908

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Pictured is a savage Indian (in todays time, politically incorrect) trying to tear the tire with his teeth; to no avail. Michelin is trying to convey the indestructible properties of their tire. The 'Michelin Man' was introduced at an exhibition in Lyon, 1894. Until 1908 however, he was not shown in their posters. In 1908, Curnonsky published a newspaper column signed Bibendum. Bibendum (The Michelin Man) has remained the mascot of Michelin til this day. In fact, it's actually the oldest remaining Trademark.

Details

Artist:

Origin:

France

Circa:

1908

Printer:

Charles Verneau - Paris

Size:

31'' X

46''

ID:

#02139

Style:

Art Nouveau

Condition:

Very Good

Wear:

Minor losses

Size

Unit

Width

Height

Depth

Inches

31

46

.1

Centimeters

31

46

.1

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