Jardin de Paris | Maitre de L’Affiche: Plate #65

This artwork is from Les Maitres de L’Affiche series; miniature versions of outstanding stone lithograph artworks of the most important advertising posters by the finest artists.

“A flirtatious young woman enjoys the festivities along with a swirl of other revelers at this cafe-concert, night festival. Talk about painting the town red, the night sky is positively scarlet. Joseph Oller, owner of the Moulin Rouge, took over the Jardin de Paris, which remained a popular nocturnal destination until it’s close in 1914”
(Rennert, PAI-XXXII, 266)

“Cheret’s earliest known poster, dated 1858, is for the theatre, and from there he went on to prepare some 500 posters for various theatres, cabarets, music-halls, individual performers and shows of every description. The Folies-Bergere was one of his frequent clients for three decades (60 posters) and so were the Alcazar, the Ambassadeurs, the Moulin Rouge, the Hippodrome and the Musee Grevin. Some of his happiest and most popular designs are in this category. He could exercise his uncanny ability to capture the dynamics of the stage in the movement of dancers, mimes and acrobats” (Rennert, PAI-VII)