French Belle Epoque Rolling Paper Advertising Poster ‘Je Ne Fume Que Le Nil’ by Leonetto Cappiello, 1912
The Joseph Bardou Company introduced Le Nil to the public in 1887. It was a brand of cigarette rolling paper. The elephant was a favorite attention-grabber of Capiello, which was fitting for the strength of the paper (said to be as strong as the hide of an elephant).
Featured is a white elephant wrapped in a red blanket on a green & blue background, with yellow lettering.
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