Louvre / Jouets Etrennes | Maitre de L’Affiche: Plate #189

This artwork is from Les Maitres de L’Affiche series; miniature versions of outstanding stone lithograph artworks of the most important advertising posters by the finest artists.

“A cascading image of overjoyed children with toys and gifts they’ve received from the Louvre department store. Infectiously charming”(Rennert, PAI-XXVII, 365)
“In the 1880’s poster art was just emerging from the drabness of letterpress announcements showing little but black type. Cheret’s airy images were so startlingly bright and fresh on the walls of Paris that they attracted admirers and his sprightly women the appellation ‘Cherettes.’ It is not too far fetched to say that they were instrumental in ushering in the golden age of posters” (Gold p.7)