This traditionally dressed French schoolboy is depicted eating his favorite Lu biscuit!
Firmin Bouisset, the artist, created many posters for the Lefevre-Utile company, which almost always includes his charming portrayal of children (see Menier Chocolate company here).
The child is wearing a blue and red cape, and a grey beret cap on his head. He is holding a basket, with the letters ‘LU’ on it (probably holding all the cookies). This poster was originally created in 1897 in a smaller format.
Lefevre-Utile is a manufacturer brand of French biscuits founded in Nantes. The company was founded around 1846, and didn’t adapt the ‘LU’ logo until after a 1897 calendar ad by Alfons Mucha (another esteemed poster artist of the time).
Eventually, after being passed down a couple generations, in July 2007, LU was sold to Kraft Foods (now Mondelez International).
If for any reason you are NOT satisfied with your purchase, please email firstname.lastname@example.org, or call +1 (212) 362-1770 within 72 hours of receipt of shipment. We will email a confirmation of return.
You must then return the poster(s) within three business days of our email confirmation via insured shipment at your expense (Customer is responsible for loss or damage) to:
La Belle Epoque 115a Greenwich Ave. New York, NY 10014
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