French Art Nouveau Vintage Poster for ‘Lulu Biscuits Lefevre-Utile’ by Firmin Bouisset, 1905

$1,600.00

In stock

This traditionally dressed French schoolboy is depicted eating his favorite Lu biscuit! Firmin Bouisset, the artist, created many posters for the Lefevre-Utile company, which almost always includes his charming portrayal of children (see Menier Chocolate company here). The child is wearing a blue and red cape, and a grey beret cap on his head. He is holding a basket, with the letters ‘LU’ on it (probably holding all the cookies). This poster was originally created in 1897 in a smaller format. Lefevre-Utile is a manufacturer brand of French biscuits founded in Nantes. The company was founded around 1846, and didn’t adapt the ‘LU’ logo until after a 1897 calendar ad by Alfons Mucha (another esteemed poster artist of the time). Eventually, after being passed down a couple generations, in July 2007, LU was sold to Kraft Foods (now Mondelez International).

Details

Artist:

Origin:

France

Circa:

1905

Printer:

Daude Freres - Paris

Size:

49.25'' X

70.5''

ID:

#00669

Style:

Art Nouveau

Condition:

Very Good

Wear:

Wear consistent with age and use

Size

Unit

Width

Height

Depth

Inches

49.25

70.5

.1

Centimeters

49.25

70.5

.1

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