French Art Nouveau Silver Polish Advertising Poster ‘Plaque Electra’ by R. Gautier, 1900

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For yesterdays’ housewife, polishing silver was a terribly difficult task, but look! Plaque Electra to the rescue! This poster advertises Electra solution; a dip in Electra completely revamps the shine and sparkle of your silver and jewelry without any rubbing.

Labor-saving products like this were among the most welcome effects of the industrial era: individual inventors and large industrial combines alike put their effort into products that would lessen the drudgery of running a household.

A smart move on the artist’s part; the poster shows a sweating woman on the top left suffering from NOT using the advertised product. Whereas, the woman front & center is living in the lap of luxury.

‘Plaque Electra’ with a bright blue background, this poster shows a beautiful silverware set in the front, white, blue, and black font colors, also including yellows, oranges, and red on the border.