Salon National De La Mode | Maitre de L’Affiche: Plate #235

This artwork is from Les Maitres de L’Affiche series; miniature versions of outstanding stone lithograph artworks of the most important advertising posters by the finest artists. Roedel designed this poster to promote “The National Fashion Salon” sponsored by the Fashion division of the Petit Journal, at the palace of Fine Arts in Paris. Dressed in the latest fashions of the day we find two ladies. One in a billowing red dress, is having her hair tied up by the other, who is wearing a floral green design. The seated lady is reading a programme titled “Beauty advice by Lentheric.” Roedel was a caricaturist, illustrator, watercolorist, and lithographer. He aligned himself in Paris with a group of artists of Montemarte such as Willette, Leandre and Caran d’Ache, supplied drawings for Le Courrier Français (see PL. 49) and produced posters, mostly for the local cabarets and theatres.