Theatrophone | Maitre de L’Affiche: Plate #33

$625.00

This artwork is from Les Maitres de L’Affiche series; miniature versions of outstanding stone lithograph artworks of the most important advertising posters by the finest artists. One of the most popular of Cheret’s in the Maitre series, owing mainly to the 1896 use of a “telephone” style device. The theatrophone was a distant ancestor of the jukebox. An early telephonic device, it was originally used to “broadcast” music from the Paris Opera. Anyone who inserted a coin could listen to the music through earphones. Although the beautiful subject is a picture-perfect Chérette, she is uncharacteristically wearing black gloves, which Cheret probably provided so that he could more precisely render the use of the actual machine. The gentleman in the background is suggestively waiting, either for the woman — or to use the phone! (Swann) “This was the earliest example of live transmission for a fee, a subscriber could listen to an opera or a recital that was being picked up by a telephone hookup. The young woman doing the listening is one of Cheret’s most charming models.”(Rennert, PAI-XXVII, 353) “The achievement of Cheret was to create a world of explosive happiness, and to paste it on the walls of Paris. As a painter he will be remembered for what Huysmans calls his ‘spirit of nervous gaiety’, as a lithographer for his superb technique, and as a poster artist for being the ancestor of all modern advertising.” (Abdy p.36)

Details

Artist:

Origin:

France

Circa:

1896

Printer:

Chaix - Paris

Size:

11.5" x

15.5"

ID:

#MA033

Style:

Condition:

Excellent

Wear:

Wear consistent with age and use

Linen Backed:

No

Additional Conditional Info:

All Maitre de L'Affiche plates are printed on Collector's Edition Stock and are completely ready for Framing

Size

Unit

Width

Height

Depth

Inches

11.5

15.5

0.1

Centimeters

22
30
0

Return Policy

If for any reason you are NOT satisfied with your purchase, please email posters@LaBelleEpoque.com,  or call +1 (212) 362-1770 within 72 hours of receipt of shipment. We will email a confirmation of return. You must then return the poster(s) within three business days of our email confirmation via insured shipment at your expense (Customer is responsible for loss or damage) to:

La Belle Epoque 71 8th Avenue, New York, NY 10014-1227

Otherwise, all sales are final. Thanks!

11.5

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