To-Day | Maitre de L’Affiche: Plate #216

$275.00 $175.00

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We only sell Original Vintage Advertising Posters, we do not sell reproductions. This Vintage Poster comes with a Certificate of Authenticity upon purchase!

This artwork is from Les Maitres de L’Affiche series; miniature versions of outstanding stone lithograph artworks of the most important advertising posters by the finest artists.
“Dudley Hardy put on the walls of London for the magazine To-day, a yellow girl with sober contours, even a little angular, the effect achieved and on the white paper the figure standing out radiantly, to the detriment of chromos overloaded with colours in half tones. The yellow girl like the Gaiety Girl (see PL.4) which preceded her, was directly inspired by Cheret: She was too light-hearted, too irresponsible to be a girl of this grey skied rainy country. But she adapted very well, with rawer colours and less subtle outline than used by the French artists. Hardy soon became the fashionable poster maker…”(Weill p.67, 68)
“The prolific English artist Dudley Hardy…really introduced the colour poster to England… His posters are strongly derivative of Cheret’s. Like Cheret he appreciated the advertising value of sex appeal, and his recurring subjects are legs, tutu’s, frou-frous and legs again. The range of expression and antic is between a frisky insouciance and a brassier glamour” (Rennert, PAI-XXIX, 397)


Size: 11.5'' x 15.5''

ID: # MA216

  • Linen Backed:


Unit Width Height Depth
Inches 11.5 15.5 .1
Centimeters 11.5 15.5 .1

Return Policy

If for any reason you are NOT satisfied with your purchase, please email, or call +1 (212) 362-1770 within 72 hours of receipt of shipment. We will email a confirmation of return. You must then return the poster(s) within three business days of our email confirmation via insured shipment at your expense (Customer is responsible for loss or damage) to:

La Belle Epoque 115a Greenwich Ave. New York, NY 10014

Otherwise, all sales are final. Thanks!

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